INSIGHTS WE’RE TRACKING: THE SEASONAL SHOPPER
bts-spending Infographic: Back-To-School Where They Shop and What They Buy

The back-to-school shopping season comes around like clockwork, but that doesn’t mean it’s predictable. The changes impacting the 2016 back-to-school shopping season reverberate far beyond how much money parents are

What Brands Need to Know About BTS Shopping Habits

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.

Physical Stores Make The Grade For 2016 BTS Season

Back-to-school (BTS) shopping is the second biggest spending season of the year and this season is shaping up to be the strongest of recent years. The majority of consumers shopped

PERSPECTIVES
The Green Marketing Act Paco Underhill

In 2016, cardboard displays and packaging whose design is based on the premise that it has to stand out at the point of sale are seen as incredibly wasteful. What

INSIGHTS WE’RE TRACKING: SHOPPER TECHNOLOGY
mobile-infographic Infographic: Growth of Digital Payments & Mobile

Mobile payment options, like Apple Pay and Samsung Pay, have had a tough time holding onto love from consumers. But, these payment options are improving regularly and they aren’t going

Could Mobile Payments Make Shoppers Spend More?

Mobile payments are driving the future of retail forward. Here are a few ways and some data points on how they're doing that.

The Future of Millenials & Mobile Payments

The use of mobile payments is expected to grow approximately 210% in 2016, reaching a transaction total of $27 billion. But who is driving this surge in mob