INSIGHTS WE’RE TRACKING: PHYSICAL & DIGITAL INTEGRATION
Why We’re Tracking Digital and Physical Integration

Shopping in physical stores offers consumers something unique and valuable compared to the digital domain: a social experience and a tactile experience. But, a bevy of academic and industry research

The Rise of Digital and The Impact on In-Store Engagement

While grocery shoppers once rallied exclusively around Sunday circulars and in-aisle coupons, now they rely on a mix of traditional and digital promotions to maximize their shopping experience according to

PERSPECTIVES
The Green Marketing Act Paco Underhill

In 2016, cardboard displays and packaging whose design is based on the premise that it has to stand out at the point of sale are seen as incredibly wasteful. What

INSIGHTS WE’RE TRACKING: HOLIDAY SPENDING
2017 Holiday Spending To Increase

The holiday season is upon us, and it’s the most profitable time of year for retailers and brands. Smart shoppers continue to embrace mobile shopping, turning to their devices for

2017 Holiday Spending To Increase

With the holiday shopping season just around the corner, consumers say they will spend an average $967.13 this year, according to the annual survey conducted by Prosper Insights & Analytics

Black Friday 2016

Black Friday isn’t just on Friday anymore. The annual holiday mega-retail event began Thanksgiving evening in many stores, and the corresponding deals, continuing through the weekend, are predicted to yield