INSIGHTS WE’RE TRACKING: THE CUSTOMER EXPERIENCE
Why We’re Examining The Customer Experience

Interest in understanding, measuring and managing the customer experience has exploded during the last 20 years, as companies discover that the shopping environment can have a powerful influence on customer

Distinctive Experiences

Today we are in an Experience Economy where goods and services are no longer enough; what consumers want are experiences – memorable events that engage each individual in an inherently

Benchmarking Retail Shoppability

The ultimate goal of retailing is to bring together supply and demand; to connect the needs and desires of shoppers with available products and services. While progress has been made

PERSPECTIVES
The Green Marketing Act Paco Underhill

Cardboard displays and packaging whose design is based on the premise that it has to stand out at the point of sale are seen as incredibly wasteful. What holds us

INSIGHTS WE’RE TRACKING: PHYSICAL & DIGITAL INTEGRATION
Why We’re Tracking Digital and Physical Integration

Shopping in physical stores offers consumers something unique and valuable compared to the digital domain: a social experience and a tactile experience. But, a bevy of academic and industry research

The Rise of Digital and The Impact on In-Store Engagement

While grocery shoppers once rallied exclusively around Sunday circulars and in-aisle coupons, now they rely on a mix of traditional and digital promotions to maximize their shopping experience according to