Welcome to the Journal of Shopper Research.  Today Shopper Marketing and the research required in the field is expanding rapidly across the full path-to-purchase, supported by the proliferation of organizational resources and new vehicles that engage shoppers when they are in the shopping mode at home, on the go, or in the store.  To better understand the implications of how the in-store marketing revolution is changing the marketing paradigm, Shop!, a trade association focused on enhancing retail environments and experiences, publishes this journal.

Shop! now represents more than 2,000 member companies worldwide. The association conducts research, produces training programs, industry events and conferences, and provides proprietary publications that educate and promote best practices. We also sponsor industry awards recognizing the best and most creative stores and displays. Members include retail environments suppliers and designers, fixture/display producers, retailers, brands and marketing agencies.

We hope this website becomes a resource for your business and will continually update it with research published both within and outside of the Journal of Shopper Research.





Dr. Raymond Burke

E.W. Kelley Chair of Business Administration
Director, Customer Interface Laboratory
Kelley School of Business
Indiana University
berry Dr. Leonard Berry
University Distinguished Professor of Marketing
M.B. Zale Chair in Retailing and Marketing Leadership
Mays Business School
Texas A&M University
dan-flint Dr. Daniel Flint
Regal Entertainment Group Professor of Business
Director of the Shopper Marketing Forum
Haslam College of Business
University of Tennessee, Knoxville
grewal Dr. Dhruv Grewal
Toyota Chair in Commerce and Electronic Business
Professor of Marketing
Babson College
Dr. Jeffrey Inman
Associate Dean for Research and Faculty
Albert Wesley Frey Professor of Marketing
Katz School of Business
University of Pittsburgh
barbara-kahn Dr. Barbara Kahn
Patty and Jay H. Baker Professor
Director, Jay H. Baker Retailing Center
The Wharton School
University of Pennsylvania
Dr. Francesco Massara
Associate Professor of Marketing
IULM University of Milan
Dr. Ann Paulins
Associate Dean for Research & Graduate Studies
Patton College of Education
Ohio University
shankar Dr. Venkatesh (Venky) Shankar
Coleman Chair Professor in Marketing
Director of Research, Center for Retailing Studies
Mays Business School
Texas A&M University
Dr. Kapil Tuli
Associate Professor of Marketing
Director, Retail Centre of Excellence
Research Director for LVMH-SMU Luxury Brand Initiative
Lee Kong Chian School of Business
Singapore Management University
Dr. Peter Verhoef
Professor of Marketing at the Department of Marketing,
Faculty of Economics and Business,
University of Groningen, The Netherlands
Dr. Russel Winer
William H. Joyce Professor of Marketing
Stern School of Business
New York University