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About
Welcome to the Journal of Shopper Research. Today Shopper Marketing and the research required in the field is expanding rapidly across the full path-to-purchase, supported by the proliferation of organizational resources and new vehicles that engage shoppers when they are in the shopping mode at home, on the go, or in the store. To better understand the implications of how the in-store marketing revolution is changing the marketing paradigm, Shop!, a trade association focused on enhancing retail environments and experiences, publishes this journal.
Shop! now represents more than 2,000 member companies worldwide. The association conducts research, produces training programs, industry events and conferences, and provides proprietary publications that educate and promote best practices. We also sponsor industry awards recognizing the best and most creative stores and displays. Members include retail environments suppliers and designers, fixture/display producers, retailers, brands and marketing agencies.
We hope this website becomes a resource for your business and will continually update it with research published both within and outside of the Journal of Shopper Research.
MISSION
- The mission of the Journal of Shopper Research (JSR) is to publish quality academic and commercial research that provides new knowledge and understanding of shopper behavior with the potential to improve business practice.
- JSR articles help to identify the customer, product, and contextual factors that are most influential in the shopper’s journey and drive the conversion of consumer demand into purchase.
EDITORIAL REVIEW BOARD
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Editor-In-Chief Dr. Raymond Burke E.W. Kelley Chair of Business Administration Director, Customer Interface Laboratory Kelley School of Business Indiana University |
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Dr. Leonard Berry University Distinguished Professor of Marketing M.B. Zale Chair in Retailing and Marketing Leadership Mays Business School Texas A&M University |
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Dr. Daniel Flint Regal Entertainment Group Professor of Business Director of the Shopper Marketing Forum Haslam College of Business University of Tennessee, Knoxville |
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Dr. Dhruv Grewal Toyota Chair in Commerce and Electronic Business Professor of Marketing Babson College |
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Dr. Jeffrey Inman Associate Dean for Research and Faculty Albert Wesley Frey Professor of Marketing Katz School of Business University of Pittsburgh |
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Dr. Barbara Kahn Patty and Jay H. Baker Professor Director, Jay H. Baker Retailing Center The Wharton School University of Pennsylvania |
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Dr. Francesco Massara Associate Professor of Marketing IULM University of Milan |
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Dr. Ann Paulins Associate Dean for Research & Graduate Studies Patton College of Education Ohio University |
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Dr. Venkatesh (Venky) Shankar Coleman Chair Professor in Marketing Director of Research, Center for Retailing Studies Mays Business School Texas A&M University |
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Dr. Kapil Tuli Associate Professor of Marketing Director, Retail Centre of Excellence Research Director for LVMH-SMU Luxury Brand Initiative Lee Kong Chian School of Business Singapore Management University |
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Dr. Peter Verhoef Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands |
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Dr. Russel Winer William H. Joyce Professor of Marketing Stern School of Business New York University |