Resources

The Truth About Millennials Holiday Shopping Habits
December 8, 2017
Millennials love online shopping, but brick-and-mortar retailers aren't down for the count.
Why We’re Tracking Digital and Physical Integration
November 8, 2017
Shopping in physical stores offers consumers something unique and valuable compared to the digital domain: a social experience and a tactile experience. But, a bevy of academic and industry research shows that shoppers are now seeing less value and pleasure in this core element of the physical retail experience. A key reason for this declining Read More
The Rise of Digital and The Impact on In-Store Engagement
November 8, 2017
While grocery shoppers once rallied exclusively around Sunday circulars and in-aisle coupons, now they rely on a mix of traditional and digital promotions to maximize their shopping experience according to HelloWorld’s 2017 Digital and In-Store Engagement survey. The survey polled 1,600+ U.S. residents ages 18-65 about their engagement, rewards, and purchase behaviors while shopping for Read More
Holiday Shopping With a Swipe?
November 7, 2017
E-commerce’s unrelenting march toward domination of the retail industry has accelerated this holiday season with spending increasing online and mobile.
2017 Holiday Spending To Increase
November 7, 2017
With the holiday shopping season just around the corner, consumers say they will spend an average $967.13 this year, according to the annual survey conducted by Prosper Insights & Analytics for the National Retail Federation. That’s up 3.4 percent from the $935.58 consumers said they would spend when surveyed at the same time last year. The Read More
Using Online Data To Drive In-Store Traffic
December 7, 2016
To engage omni-channel shoppers, today’s marketers first need to understand who they are. At a basic level, this means knowing important factors about the customer such as gender, demographic, location, website browsing habits, search habits, and where they shop in-store. But that’s not enough. Top retailers understand their customer in great detail. They measure the Read More
Black Friday 2016
November 25, 2016
Black Friday isn’t just on Friday anymore. The annual holiday mega-retail event began Thanksgiving evening in many stores, and the corresponding deals, continuing through the weekend, are predicted to yield the biggest Black Friday sales in history. In its annual holiday shopping forecast, the National Retail Federation expects holiday sales to increase 3.6 percent — Read More
Infographic: Halloween Spending On Pets
October 21, 2016
Costumed creatures of all shapes, sizes, and creeds will be shelling out the dough this Halloween with spending expected to reach $8.4 Billion.
Millennials Drive Halloween Spending On Pets
October 19, 2016
Americans are looking forward to splurging on their favorite candy and costumes this Halloween season, spending a record-breaking $8.4 billion.
Infographic: Halloween Consumer Spending
October 7, 2016
Costumed creatures of all shapes, sizes, and creeds will be shelling out the dough this Halloween with spending expected to reach $8.4 Billion.