Ambient Scent

Mall Atmospherics: the interaction effects of the mall environment on shopping behavior
May 1, 2005
The authors investigate the moderating effects of ambient odors on shoppers’ emotions, perceptions of the retail environment, and perceptions of product quality under various levels of retail density. The context for the experiment is a real-life field location—in a community shopping mall. The pleasing ambient scents are hypothesized to positively moderate shoppers’ perceptions of their Read More