Environment

The Role of Gender and Work Status in Shopping Center Patronage
August 1, 2008
Substantial research in marketing has examined the impact of store atmospherics on retail store patronage [Baker Julie. Parasuraman A. Grewal Dhruv. Voss Glenn B. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing. 2002; 66 (April):120–41]. In addition, research has examined the effect of gender and work Read More
Colors and Cultures: Exploring the Effect of Mall Décor on Consumer Perceptions
March 1, 2007
A field study explores the effects of warm versus cool color mall décors on shopper perceptions by subculture. French-Canadians had higher perceptions of product quality when the mall exhibited a warm color décor. In contrast, Anglo-Canadians had higher perceptions of product quality when the mall exhibited a cool color décor. The analysis indicates that the Read More