To engage omni-channel shoppers, today’s marketers first need to understand who they are. At a basic level, this means knowing important factors about the customer such as gender, demographic, location, website browsing habits, search habits, and where they shop in-store. But that’s not enough. Top retailers understand their customer in great detail. They measure the Read More
The National Retail Federation and e-digital consultancy FitForCommerce released a report that examines 120 retailers across multiple categories and their use of omnichannel strategies across web, mobile and store.
As a follow up to their MIT SMR article, “Competing in the Age of Omnichannel Retailing,” the authors delve into the challenges and successes in the new world of physical, digital and mobile shopping.
As technology blurs the distinctions between physical and online retailing, retailers and their supply-chain partners will need to rethink their competitive strategies.
There’s a lot of buzz surrounding omnichannel retailing and WHY retailers should do it, but the HOW of it all isn’t always clear.