POP Displays

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations
February 1, 2009
Can the surface material of a display table prompt context effects on shoppers’ product evaluations? If so, how might the direction of such effects be influenced by people’s use of different modes of cognition—namely, holistic versus analytic cognition? The authors theorize and find that people’s use of holistic cognition, as prompted by an interdependent self-view, Read More