Shopping Behavior

Social Interaction and Low Involvement Products
August 1, 2007
Psychological and economic market models generally mainly concentrate on single individuals rather than taking their social interactions into account. This study targets social interaction in one specific domain: everyday food products. The aim is to find out whether these products are all low in involvement (as assumed before) and if social influence is a factor Read More
It Just Feels Good Customers’ Affective Response to Touch and its Influence on Persuasion
October 1, 2006
Prior research has assumed that touch has a persuasive effect only if it provides attribute or structural information about a product. Under this view, the role of touch as a persuasive tool is limited. The main purpose of this research is to investigate the persuasive influence of touch as an affective tool in the absence Read More
January 1, 2005
The authors analyze cherry-picking in the context of grocery shopping, comparing the behavior of consumers who visit two grocery stores on the same day (8% of shopping trips) with single-store shoppers. The authors find cherry-picking to be consistent with rational economic behavior. Cherry pickers benefit by saving 5% more per item while buying systematically (67%) Read More