Shopping Path

Shopping Lists: A Primary Shopping Tool Where Shoppers Engage With Retailers, Products, and Brands To Help Manage Buying Decisions
September 19, 2014
This research is part of an ongoing Integer research called “The Checkout.”  The research within investigates shoppers’ use of list-making to evaluate purchase intent and Pre-Tail purchase considerations in everyday purchases.  Though list-making is an age-old practice, current cue triggered by the recent recession, the perception of money being tight, and the desire for stronger Read More