Shopper-Analytics

Buyer Beware: Analytics Are For You As Well
June 9, 2016
Retail analytics can also be useful for a portion of the retail ecosphere that is often overlooked: buyers and planners. The telling data and insights can help buyers and planners make better and more timely decisions in what can be a very subjective art.
Legal Impediments to Big Data & Retail
March 11, 2016
Maneuvering through the legal and regulatory minefield around customer data is a growing concern among retailers. In fact, regulatory concerns are the second largest impediment to data collection and analysis for retailers with data volume claiming the title of being the biggest barrier for retailers across U.S. and Europe.
What information can retailers see when they track customer movements?
September 16, 2014
Customers have shown concern about businesses using physical tracking - but they might feel differently if they knew the data that was being used.
How tracking customers in-store will soon be the norm
September 16, 2014
Euclid Express has made its retail tracking technology available for free, aiming to make customer monitoring mainstream.
High street shops are studying shopper behaviour by tracking their smartphones or movement
September 16, 2014
Brick-and-mortar retailers are increasingly implementing in-store analytics to better understand customer behavior.