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Spring 2018 issue brought to you in part by

The latest shopper insights & research
Digital copy of current and future issues
Relevant and timely perspectives from academics and practitioners
Access to the online archive

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EDITORIAL STAFF

Editor-In-Chief
Dr. Raymond Burke
E.W. Kelley Chair of Business Administration
Director, Customer Interface Laboratory
Professor of Marketing
Indiana University
Phone: (812) 855-1066
Email: editor@journalofshopperresearch.com

Managing Editor
Madeline Baumgartner
Director of Education & Research
Shop!
Phone: (312) 863-2917
Email: managing-editor@journalofshopperresearch.com

RESEARCH THEMES

The Journal of Shopper Research seeks articles on important and contemporary research topics for special themed issues, including the following:

Benchmarking the Shopping Experience
Measuring differences between stores on dimensions that predict store patronage, shopper engagement, purchase conversion, customer satisfaction, and loyalty.

Omni-channel Retailing
Understanding the complimentary role of the various channels and media as the shopper moves along the path to purchase. Explore the role of mobile, kiosk and digital signage technologies in the shopping process.

Shopper Analytics
Leveraging new insights from detailed behavioral data on what people buy and how they shop to improve the customer experience and business performance.