Effect of Expiration Dates and Perceived Risk

04-01-2005

In this article, the authors examine consumers’ behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration dates and help managers implement effective promotional strategies for these products throughout the course of their shelf lives. Both of these approaches can help reduce waste due to spoilage.

Methodology
Survey of 300 consumers across 6 perishables categories

Channel
Grocery

Source
Journal of Marketing
April 2005, Vol. 69, No. 2, pp. 114-129

Author
Michael Tsiros, Carrie M. Heilman

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