VIDEO The Future of Omni-Channel Retail: Emily Culp of Rebecca Minkoff
For today’s retailer, connecting with consumers through every channel — mobile, web, and in-store — is a must.
At the BRITE ’15 conference, Emily Culp ’06, SVP of eCommerce & Omni-Channel Marketing for Rebecca Minkoff spoke about building innovative experiences for their omni-channel consumer through insights, organizational structure and technology to drive long-term customer value.
Spring 2018 issue brought to you in part by
The latest shopper insights & research
Digital copy of current and future issues
Relevant and timely perspectives from academics and practitioners
Access to the online archive
Subscription Help>> EDITORIAL STAFF
Dr. Raymond Burke
E.W. Kelley Chair of Business Administration
Director, Customer Interface Laboratory
Professor of Marketing
Phone: (812) 855-1066
Director of Education & Research
Phone: (312) 863-2917
Email: firstname.lastname@example.org RESEARCH THEMES
The Journal of Shopper Research seeks articles on important and contemporary research topics for special themed issues, including the following:
Benchmarking the Shopping Experience
Measuring differences between stores on dimensions that predict store patronage, shopper engagement, purchase conversion, customer satisfaction, and loyalty.
Understanding the complimentary role of the various channels and media as the shopper moves along the path to purchase. Explore the role of mobile, kiosk and digital signage technologies in the shopping process. Shopper Analytics
Leveraging new insights from detailed behavioral data on what people buy and how they shop to improve the customer experience and business performance.