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How Retail Is Using Virtual Reality To Enhance The Shopping Experience


What is the Lowe’s Holoroom 3D Virtual Reality shopping experience?

A project of Lowe’s Home Improvement, Lowe’s Innovation Labs and SciFutures, the Lowe’s Holoroom is powered by Marxent’s VisualCommerce™, the virtual products platform.  VisualCommerce enables Lowe’s to manage thousands of SKUs as virtual 3D objects, along with their associated meta data. With the ability to populate a 3D space with actual products stocked by Lowe’s,  Lowe’s shoppers can design their perfect bathroom or kitchen and literally walk into it, share it via YouTube 360 and then buy the products to turn their virtual design into reality.

Using Oculus and 3D Virtual Reality to visualize products – and projects

The Lowe’s Holoroom helps Lowe’s Home Improvement customers to design bathroom remodeling projects and envision their material selections together in 3D space. This immersive shopping experience facilitates the buying process in two steps. First, shoppers engage with Lowe’s products with a tactile design process that they control on an iPad, then they experience the products in a full-size 3D visualization by using an Oculus Rift in-store.

  1. Shoppers design their bathroom with the help of a trained sales associate.
  2. Users are empowered to make selections for tile, countertops, sinks, faucets, appliances, toilets and other finishes and products in endless configurations.
  3. Once satisfied with the initial design, the user dons an Oculus Rift headset which allows them to experience their created space in 3D Virtual Reality.
  4. While wearing the Oculus, a Lowe’s concierge can help the shopper to trade out their selections such as paint colors, appliances, and more.
  5. When the design is complete, it can be exported to YouTube 360 for sharing and for viewing at home with a Lowe’s-supplied Google Cardboard.