Thank you for your interest in submitting an article to the Journal of Shopper Research. This peer-reviewed, open access journal is published by Shop!, a trade association focused on enhancing retail environments and experiences, in both print and online formats. The Journal publishes quality academic and commercial research providing new knowledge and understanding of shopper behavior with the potential to improve business practice. We are particularly interested in research that helps to identify the consumer, product, and contextual factors that are most influential in the shopper’s journey and drive the conversion of consumer demand into purchase.
CRITERIA FOR PUBLICATION
Research articles should have the following four characteristics:
Originality. The reported research should contribute new knowledge to the marketing discipline. Published articles can provide new empirical insights about shopper behavior; identify best practices in shopper marketing; develop new frameworks and perspectives; and/or introduce new research methods and analysis techniques. Prior research that is closely related should be acknowledged and briefly described.
Relevance. The research should have the potential to improve business practice, and the findings should generalize across products and contexts.
Rigor. The research design should allow researchers to draw valid conclusions, and rule out chance relationships and alternative explanations.
Objectivity. The presentation of the research should be balanced and unbiased, discussing the strengths and weaknesses of the research design and competing interpretations of the findings. The tone of the writing should not be promotional. There must be sufficient description of the research methodology, context, data, and analysis to allow replication of the findings and an understanding of the limits on generalization.
The Journal welcomes interdisciplinary work, papers with multi-method approaches, articles on global issues in shopper research, and manuscripts involving multichannel interactive marketing approaches. Special themed issues are planned on several contemporary topics, as noted elsewhere on this website, and relevant submissions are encouraged.
All manuscripts are judged on the depth and scope of the ideas presented, their contributions to the field, and their clarity of presentation. Under conditions of space constraints and equal potential contribution to marketing knowledge, an article with a broader readership appeal is more likely to be published in the Journal. For specific questions about content or editorial policy, please contact the editorial staff.
WHY PUBLISH HERE?
Publishing in the Journal of Shopper Research provides authors with the opportunity to demonstrate thought leadership by sharing “new to the world” frameworks, research findings, and insights with an audience of academics and practitioners who are engaged in shopper research, and can apply the findings to improve business practice.
There are several reasons why the Journal is an excellent outlet for your published work:
Reach. The Journal attracts a large, international audience of readers though its affiliation with Shop!, a trade association focused on enhancing retail environments and experiences. Because the Journal is open access, researchers have full access to all of the published articles, and can freely download them without any subscription fee. Open access articles tend to be more frequently read and cited.
Quality. Submitted articles are evaluated, selected, and refined by some of the world’s leading scholars in the shopper marketing field, with deep knowledge of the topic and strong methodological skills. This assures that the articles published in the Journal provide compelling insights supported by objective, quality research.
Community. The Journal bridges the academic and commercial worlds, connecting you with a global network of innovators who strive to improve shopper marketing by developing and testing the best ideas in real-world settings.
PREPARING YOUR ARTICLE FOR SUBMISSION
Initial article submissions are not required to meet strict formatting and presentation guidelines. Instead, authors should focus on clearly communicating what’s new and important about the research, and describing the supporting evidence. Only when your paper is at the revision stage, will you be asked to revise your manuscript to follow a standardized format for publication.
For the initial submission, please include the following elements:
A title and abstract providing the “headline” for the article. What’s the big idea?
An introduction describing the motivation for the research, along with a brief summary of the most important and relevant prior research (with citations).
A description of the research methodology, if applicable. This should provide sufficient details on the sample, data, and analyses to allow the reader to evaluate the quality of the research and understand the limits on generalizability.
A detailed discussion of the analyses, insights, and implications.
Please try to be clear and concise. There is no prescribed page limit, but the work will be evaluated based on the number and quality of insights per page, as judged by the Editorial Board. The article should be written in an interesting, readable manner that is accessible to a non-specialist. Descriptions of technical procedures, mathematical proofs, and/or other content that is not critical to the central exposition may be placed in a technical appendix.
Please keep the following points in mind as you prepare your article for submission:
If you include your name and/or the names of co-authors or other identifying information in the submitted manuscript, then this information will be available to the reviewers, and the review will be “single blind”; that is, only the names of the reviewers will be masked. If you remove all author and institutional identification from the manuscript, then the review will be “double blind,” and the names of both the authors and reviewers will be masked during the editorial review process. In either case, the Journal will provide an objective and balanced review of the submission.
If your manuscript or material elements of it are under review, in press, or published elsewhere, then please do not submit it for review at the Journal of Shopper Research. The Journal only publishes original research, and typically holds the copyright on finished work. The authors continue to own the underlying ideas in their articles.
If you or your co-authors have any closely related manuscripts under review, in press, or published elsewhere (including prior submissions to the Journal of Shopper Research), please note this in the cover letter to the editor. Also, please disclose any financial relationships that you or your co-authors have with companies cited in the submitted article.
If you have work that has been published elsewhere but is relevant to the Journal’s mission, it can still be highlighted on the Journal’s website via the Future Trends and Resources sections. Please contact the managing editor for additional information.
When your article is ready to submit to the Journal of Shopper Research, please use the Editorial Manager online portal to upload your materials. First-time authors will be asked to create an Editorial Manager Author user account in order to proceed. Please be prepared to provide the following information:
Select Article Type: “Research Manuscript”
Enter Title: Full Title (up to 300 characters)
Add/Edit/Remove Authors: Add additional authors besides yourself. Please include the name, email, and institution affiliation for each co-author.
Submit Abstract: Type or copy/paste your manuscript’s abstract (up to 300 words)
Enter Keywords: Enter up to five keywords for your manuscript
Select Classifications: Select up to 10 classifications for your manuscript
Additional Information: Answer the additional required questions listed
Enter Comments: Enter any comments to be sent to the Editorial Office
Suggest Reviewers: List people you would like to review your manuscript*
Oppose Reviewers: List people you would prefer not to review your manuscript
Select Region of Origin: Select your region of origin
Attach Files: Upload all applicable documents for the manuscript.
*Any suggestions for reviewers should be free from conflicts of interest (no colleagues, co-authors, recent former colleagues, close friends, advisers, etc.).
If you would like to discuss your paper prior to submission, or seek advice on the submission process, please contact the editorial staff: Raymond Burke or Greg Smith.