Initial article submissions are not required to meet strict formatting and presentation guidelines. Instead, authors should focus on clearly communicating what’s new and important about the research, and describing the supporting evidence. Please see the prior section on “Preparing Your Article for Submission” for more details.
When a submitted article has been reviewed by the Editorial Board and is invited for revision or conditionally accepted, it must be updated to follow a standardized format used by all articles published in the Journal of Shopper Research, as described below. The formatting changes outlined in the following guide are in addition to any changes that the editor and/or reviewers have asked you to make when revising your manuscript.
The Journal of Shopper Research requests that submissions be in the following format:
Each submission should be broken into two or more separate files: (1) Title Page, (2) Main Document, and (3) any additional files for tables, figures, appendices, etc., as needed.
FILE 1: Title Page
FILE 2: Main Document
Page 2 and on, with each new element beginning on its own page:
Additional Files (if needed)
The title can be up to 300 characters.
The abstract is limited to 300 words and summarizes the key issues and insights from the manuscript.
Include up to five primary keywords that describe the topic of the manuscript.
Please number pages, but do not add any other headers, footers, or watermarks. Section headings are text only (not numbered) and are formatted according to level.
Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the “Symbol” function when necessary.
References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included. All references should be in 12-point font and double-spaced.
Footnotes are to be used sparingly and must be concise. No more than 10 total footnotes should appear in a manuscript. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note after the reference section.
Additional FILES (if needed)
Tables should not appear within the text, but should be numbered consecutively and submitted in separate documents. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear.
Figures should not appear within the text but should be numbered consecutively and submitted in separate documents. Please indicate appropriate figure placement in the text (“Insert Figure 1 about here”). Figures must be numbered in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.
If Appendices are provided, they appear in a separate file. Multiple appendices are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendices must be numbered in the order in which they are to appear.