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The mission of the Journal of Shopper Research is to publish quality academic and commercial research that provides new knowledge and understanding of shopper behavior with the potential to improve business practice.  The Spring 2017 issue focuses on understanding, measuring and managing the customer experience.  Companies have discovered that the shopping environment can have a powerful influence on customer behavior, and can play a strategic in differentiating them from competitors, building customer relationships, and driving financial performance.  This special issue features six articles on this topic from leading academic and professional researchers from KPMG Nunwood, dunnhumby, Bowling Green State University, Kantar Retail, Indiana University, SmartRevenue, and Strategic Horizons.

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