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The mission of the Journal of Shopper Research is to publish quality academic and commercial research that provides new knowledge and understanding of shopper behavior with the potential to improve business practice.  The Spring 2018 issues provides a unique and valuable perspective on the challenge of shopper engagement.  This special issue features four articles on this topic from leading academic and professional researchers from Indiana University, Ipsos, Eye Faster, PRS IN VIVO, and the Center for Insights, Strategy and Innovation.

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